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Amazon ‘Pledge Passport’ trademark filing hints at plans for new online climate community

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Plants line the living wall at Climate Pledge Arena in Seattle. (GeekWire Photo / Kurt Schlosser)

Amazon has applied for a trademark on the phrase “Pledge Passport,” with a description that hints at plans for a new online community, news portal, and marketing website with a charitable bent as an offshoot of its Climate Pledge.

The Aug. 19 filing with the U.S. Patent and Trademark Office lists the trademark under three categories. Here’s the full text, with the caveat that these types of broad legal descriptions don’t always precisely match a company’s specific plans.

IC 035. US 100 101 102. G & S: Providing a website for collecting information to be in used in marketing campaigns in the fields of climate change, sustainability, recycling, and carbon emissions; marketing services, namely collecting information and data to be used in marketing campaigns in the fields of climate change, sustainability, recycling and carbon emissions; online business networking services; promoting charitable donations for others to support ecological sustainability, environmental conservation, recycling, renewable energy, carbon footprint reduction, and the environment; arranging and conducting online business meetings in the fields of ecological sustainability, environmental conservation, recycling, renewable energy, carbon footprint reduction, climate change, and the environment

IC 041. US 100 101 107. G & S: Providing information and news in the fields of climate change, sustainability, renewable energy, environmental conservation and carbon emissions; providing information and news in the fields of decarbonization strategies, namely, efficiency improvements, renewable energy, and materials reductions; education services, namely, providing online classes, instruction, seminars, and workshops in the fields of ecological sustainability, environmental conservation, recycling, renewable energy, carbon footprint reduction, climate change, and the environment

IC 042. US 100 101. G & S: Creating an online community for registered users to communicate, collaborate and share updates about climate change, sustainability, recycling, renewable energy, carbon emissions and the environment; providing temporary use of online, non-downloadable software for sharing information in the fields of climate change, sustainability, recycling, renewable energy, carbon emissions and the environment; providing temporary use of online, non-downloadable software for communicating and collaborating about strategies to combat climate change, carbon emissions and environmental impact; providing temporary use of online, non-downloadable software for measuring and reporting greenhouse gas emissions and carbon offsets; providing temporary use of online, non-downloadable software for tracking goals in the fields of climate change, and carbon emissions and environmental impact reduction; providing a website featuring environmental information about climate change, sustainability, carbon emissions reduction, and bio-diversity; providing an online computer database in the fields of climate change, sustainability, recycling, carbon emissions, and the environment

The company, which has not yet publicly announced its “Pledge Passport” plans, declined to comment in response to GeekWire’s inquiry about the trademark.

Amazon announced the Climate Pledge in 2019, promising to reach net-zero carbon emissions by 2040, a decade ahead of the benchmark set by the Paris Agreement. Amazon has since been joined by more than 320 other companies as signatories, according to the latest stats cited by the company.

Since announcing the initiative, the company has reported setbacks in its own efforts to reduce its carbon footprint, illustrating the significance of the challenge.

Amazon’s shift to electric delivery vans is part of its effort.

Other Amazon programs include a $2 billion Climate Pledge Fund for venture investments to encourage sustainable technologies and services.

Update: The number of Climate Pledge signatories has been corrected since initial publication.

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